{
  "meta": {
    "disclaimer": "Do not rely on openFDA to make decisions regarding medical care. While we make every effort to ensure that data is accurate, you should assume all results are unvalidated. We may limit or otherwise restrict your access to the API in line with our Terms of Service.",
    "terms": "https://open.fda.gov/terms/",
    "license": "https://open.fda.gov/license/",
    "last_updated": "2026-10-30",
    "results": {
      "skip": 0,
      "limit": 1,
      "total": 1
    }
  },
  "results": [
    {
      "effective_time": "20100825",
      "inactive_ingredient": [
        "Inactive ingredients: Sorbitol, Silica, Water, Sodium Lauryl Sulphate, Flavor, Cellulose Gum,Titanium Dioxide, Sodium Benzoate, Sodium Phosphate, Tetrasodium Pyrophosphate, Sodium Saccharin"
      ],
      "purpose": [
        "Antihypersensitivity, Anticavity toothpaste"
      ],
      "keep_out_of_reach_of_children": [
        "KEEP OUT OF REACH OF CHILDREN"
      ],
      "warnings": [
        "WARNINGS: when using this product do not use longer than 4 weeks unless recommended by a dentist or doctor. Stop and ask a dentist if problems persists or worsens. Sensitive teeth may indicate a serious problem that may require prompt care by a dentist. Keep out of reach of children . If you accidentally swallow more that used for brushing seek professional help or contact a Poison Control Center immediately."
      ],
      "spl_product_data_elements": [
        "Up and Up Sensitive Toothpaste Whitening Potassium Nitrate and Sodium Fluoride POTASSIUM NITRATE POTASSIUM CATION SORBITOL SODIUM FLUORIDE FLUORIDE ION SILICON DIOXIDE WATER SODIUM LAURYL SULFATE CROSCARMELLOSE SODIUM TITANIUM DIOXIDE SODIUM BENZOATE SODIUM PHOSPHATE SODIUM PYROPHOSPHATE SACCHARIN SODIUM Mint Flavor"
      ],
      "openfda": {},
      "version": "1",
      "dosage_and_administration": [
        "Directions Adults and children 12 years and older Brush teeth for at least one minute, preferably after each meal, or at least twice a day or as directed by your dentist. Be sure to brush sensitive areas. Children under 12 years of age Consult a dentist or doctor Other information Store in a cool, dry place."
      ],
      "package_label_principal_display_panel": [
        "Principal Display Panel image of container"
      ],
      "indications_and_usage": [
        "USES: builds increasing protection against painful sensitivity of teeth due to cold, heat, acids, sweets or contact aids in the prevention of dental cavities"
      ],
      "set_id": "3de46220-5e45-4d10-9ebd-6d105e9c3a13",
      "id": "18708150-8558-400f-84b2-62ea4a8ddc0e",
      "active_ingredient": [
        "Active Ingredients Potassium nitrate 5%...........................................Antihypersensitivity Sodium Fluoride 0.243% (0.15% w/v fluoride ion)....Anticavity toothpaste"
      ]
    }
  ]
}